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Corporate Business Communication

What is Corporate and Business Communication?

Corporate Business communication is relaying and sharing information at business or work place.

It involves verbal communication using telephones, letters emails, faxes, memos, reports, presentations and other methods of communication.

The topics may include

Advertising

Brand management

Community engagement

Consumer behavior

Corporate communication

Customer relations

Employee engagement

Event management

Interpersonal communication

Marketing

Public relations

Reputation management 

How to Write a Corporate Business Proposal Document?

A Corporate Business Proposal is not just an information providing document

It is a Sales Document

It is not a Data Sheet providing numbers

A Corporate Business Proposal defines solutions and opportunities.

It is a targeted towards the right person in an organization..

An executive summary is written as a part of the proposal highlighting issues and reasons.

Do not use unnecessary jargons

Proposal should focus on the needs of the customer.

Do not blindly cut and paste from other documents.

Focus on the value not only costs

Use a standard template

Letter should follow the 7Cs.

Clear

Coherent

Complete

Concise

Concrete

Correct

Courteous

Write simple clear language

Corporate Business Letters - How to Write Effectively?

Parts of a Corporate Business Letter

Corporate Business Letters

A corporate business letter is a formal letter with a standard format and structure.

It is a legal document.

It creates the first impression about an organization.

It is written or printed on a letter pad having the company Logo and Name.

Spacing and paragraph should be proper.

Errors should be avoided.

Typing should be neat and clean.

Parts of the Corporate Business Letter

Letter Head with company details.

Date Line – The date of letter written

Address of the Recipient Organization

Attention Line – Person to whom the letter is addressed.

Salutation

Subject Line

Body of the letter – Contents

Complimentary Closing

Signature with Designation

Use a standard template.

Letter should follow the 7Cs.

Clear

Coherent

Complete

Concise

Concrete

Correct

Courteous

Write simple clear language

Remember the 5 Ws and 1 H

Whom?

 What?

Where?

When?

Why?

How?

Happy Letter Writing!

Why Corporate Business Communication goes wrong or fails to deliver results?

If the tone and tenor of message or letter orders or commands

If tone and tenor of the message or letter warns or threatens

If the tone and tenor of message or letter preaches or moralizes

If the tone and tenor of message or letter cross examines

If the tone and tenor of message or letter labels, evaluate or judges

If the tone and tenor of message or letter tease or make light of the issues

If the message or letter avoids discussing an issue

If the message or letter assumes instead of listen

If the message or letter forgets   differences in communication style may be related to cultural or gender issues or differences

If message is

Not Clear

Not Concise

Not Concrete

Not Correct

Not Coherent

Not Complete

Not Courteous

 

If the message does not follow the rules of 5Ws and 1 H - What, Where, When, Why, Who and How.

How to Write a Business Letter?

Business Corporate Writing

Tips on How to Write a Corporate Business Letter

Tone of the letter preferably formal

Where necessary a personal touch is appreciated

Never write aggressive or angry letters

Create a warm feeling

Create confidence

Purpose of communication should be clear

Follow the 7C’s

Clear

Coherent

Complete

Concise

Concrete

Correct

Courteous

Write simple clear language

Remember the 5 Ws and 1 H

Whom  -What – Where – When- Why –How

Write short sentences

Avoid unnecessary acronyms and jargons

Use clear common fonts for digital communication

Avoid fancy designer fonts

Focus on the purpose

 

What is Assertive Communication?

Assertive communication

Say Yes when you want to say yes!

Say No when you want to say no!

It is an important social and professional skill for effective communication.

This communicates your rights, feelings and needs

It lets people know where you stand on things

This also communicates your limits and boundaries

Assertiveness is the ability to express your feelings, opinions, beliefs, and needs directly, openly and honestly.

This does not violate the personal rights of others.

Assertiveness is the ability to say yes or no when you want to.

Assertive communication is different from aggressive communication

How to Give Feedback?

Giving and Receiving Feedback

Feedback shows that we are actively listening. It is an important tool of effective communication.

Never overload a person with feedback

Describe your own reactions or feelings

Feedback should be descriptive

Feedback is solicited

Feedback is not imposed

Feedback should avoid accusations

Feedback should be specific

Feedback should not be general

Feedback should be timed properly

Feedback should focus on behavior

Feedback should not focus on the person

Feedback helps in clear communication People may often react negatively to negative feedback.

Do not be defensive

Check on possible misunderstanding

Gather information from other sources

Don't over react. Ask for clarification

 

How to Present a Corporate Business card?

Business cards should be treated with professional respect.

Do not thrust your cards.

Be selective to whom you give your business cards.

Your business card should contain your name, company, designation, phone and email address.

Business card details should be updated and relevant.

While giving out your business card ensure the printed side faces up.

Do not distribute dirty or soiled business cards.

Carry always a few cards with you.

Letter Writing

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