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What do customers want and how to satisfy them

A Personal touch or interaction

Convenience of purchase and use of the product or service

Efficiency of the products and services

Empathy - Understanding of their needs

Fairness of price

Functionality Performance as desired by the customer

 Information - Relevant and useful information of the product or service

 Options Multiple options

Price Value for money

Reliability

Transparency

By ensuring that the above needs of the customers are met we can satisfy the wants of the customers.

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