5. Marketing: Both films had excellent marketing plans and strategy which was executed successfully. The social media marketing strategy was well conceptualized and implemented. Today Social media like Facebook,Twitter, Instagram etc play an important role is spreading information and real time analysis.

6. Curiosity : Mystery, Suspense and Curiosity are factors which have universal psychological responses. These movies could generate curiosity and interest and sustain them through out the movies.

Bahubali 2 was promoted with a  curiosity factor like  - "Why did Katappa  kill Bahubali ?"

7. Globalization: Both the films were released globally  with multiple language translations. Even though the content was local, the value and belief system were global.The narrative appealed to people all across the world. The films were released in theaters globally and more people had access to the movie. Think locally but act globally .

8. Technology. Latest and relevant technology was used.The technology created excellent visuals and experiences which added to better audience responses and positive feedback.  Movies, Reviews and Trailers were available in multiple technology platforms which led to better promotion and marketing strategies.


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